Sentinel Response

Problems will inevitably occur in the life of every organisation. Managers and Directors alike are responsible for ensuring that a situation never escalates into a crisis or, if they are unable to prevent a crisis, then for managing that crisis efficiently and effectively.

The very nature of a crisis means that it is unexpected and, unless dealt with swiftly and effectively, will usually leave a trail of catastrophic results in its wake. According to The Institute of Crisis Management (ICM), 'the most effective crisis management occurs when potential crises are detected and dealt with quickly - before they can impact the organisation’s business. In those instances they never come to the attention of the organisation's key stakeholders or the general public via the news media'.

The Reed Sentinel Response application, based on award-winning MooD technology, gives your organisation the ability to identify and respond pro-actively to real and incipient risk by tracking your business processes and alerting you to any incipient risk that would usually go undetected. It equally gives you the strength to respond to external shocks and disasters in a co-ordinated and controlled fashion. Sentinel Response offers your business the opportunity to orchestrate a coherent and co-ordinated response to and recovery from crises and disasters. Sentinel Response puts you back in control.

Sentinel Brochure [PDF] Crisis Orchestration With Sentinel Response [PDF]